EVRI

Kohl’s has officially launched their first plus-sized exclusive, private brand. EVRI is an acronym that stands for Easy, Versatile, Real, and Inspiring. We saw that there was a gap in the market place, and thought it was time to change that. EVRI delivers fashionable clothes to real women, with real curves.

Corporation: Kohl’s

Role: Art Director

When working through the strategy, we had a lot to take into consideration. How do we effectively communicate EVRI in a way that feels inclusive to a sector of the market that often gets overlooked? Our goal was for her to be able to identify herself by body, shape, and size whilst giving her an opportunity to feel included in relevant and modern fast fashion.

Logo / Packaging

When designing the packaging I wanted to do a very clean, san-serif, modern design. The brand is modern and relevant, so we wanted to make sure the packaging pieces tied back to that. The light pink and red color combo felt right to bring forward those touches, while staying feminine and approachable.